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Monthly Archives: January 2016

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How to write a data-driven Marketing Plan?

Data-driven marketing is becoming the de facto standard; with over 74% of marketers* expect to increase budgets on data marketing. This statistic pops few critical questions to me as a marketer: (a) If our marketing plans are data-driven? and (b) How to write one? A deeper read of analyst reports reveals the areas where data-driven…

January 1, 2016Leave a commentMarketing Analytics, Marketing StrategyBy Shiv M

The Caterpillar, the Butterfly & the Tree: Rat Race 2.0

I am as good as the last quarter! Does this statement ring a bell? It is an often-repeated statement in corporate corridors. In general, the last quarter is referred to the results achieved in the last period. Whether you are a marketer, or a technology expert, or CXO, this statement applies invariably. Is your New…

January 1, 2016Leave a commentArticles, Marketing Execution, Marketing StrategyBy Shiv M
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