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Monthly Archives: May 2016

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The right pricing for the new age

Are you paying for what you use? Consumption Pricing

Are you paying for what you use? This is a tricky question to answer. Whether you bought a 2-dollar pen or signed a multi-million dollar deal, this query hinges on the mind. Being a marketer, who decides on pricing as part of the marketing mix, this question intrigues me personally. A 2014 IDC report* indicates…

May 15, 20161 CommentMarketing Strategy, Product MarketingBy Shiv M
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