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Daily Archives: September 19, 2016

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The killer app to a mishap! Marketing Automation journey

Recently had this conversation with a marketing head of a leadingĀ  enterprise. He confessed that their Marketing Automation (MA) licenses are grossly underutilized, and the worse is, it misfires like a loose canon. It is always the man behind the machine, and not just it. Reasons are many from strategy clarity, to skill levels, time…

September 19, 2016Leave a commentArticles, Marketing Analytics, Marketing StrategyBy Shiv M
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