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Daily Archives: October 3, 2017

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Prepare for a campaign

5 things you must do before starting a marketing campaign

It can be all too easy for non-Marketers to imagine that generating leads is simply a matter of firing off a ‘marketing campaign’. Invariably anyone from the CEO of a start-up to a Sales VP in a major enterprise will answer the question “how do we get more sales?” with “we need to run a…

October 3, 20171 CommentArticles, Campaign as a Service, Marketing Campaigns, Marketing ExecutionBy Mark Kusionowicz
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