Through Channel Marketing Automation By The Numbers

According to Forrester reports here are a list of numbers which showcase the growth potential of Through Channel Marketing Automation (TCMA): Forrester predicts the TCMA software market to grow to $1.18 billion by 2023, a CAGR of 25.2 percent. Another $1.3 billion will be generated in services at these firms. Thirty-five channel software vendors have…

Lead Nurturing Stages

Six Effective Lead Nurturing Campaigns Techniques

As companies adopt inbound marketing as a way to generate more leads, the importance of having an effective lead nurturing strategy becomes very clear. In most cases only a relatively small percentage of your inbound leads will be ready to make an immediate purchase, leaving a majority of your inbound leads on the table. You…