Don't settle only for CRM.

5 Reasons to marry CRM with Marketing Automation

Most organizations, small to large, have understood the importance of Customer Relationship Management (CRM) and have implemented it. However, the holistic customer experience suffers, as CRM only deals with Sales Qualified Leads (SQL). The stages before SQL, right from awareness to lead and nurturing those leads, are not part of the CRM scope. It remains…

Through Channel Marketing Automation

Are your Channel Partners equipped to Market? TCMA Series 1

75% of world trade happens through channels. Through Channel marketing (TCM) is hence an accepted mode of marketing that helps principal organizations sell their products and services, whether it is selling software products or cars. For years now, channel partners have been an extended arm of marketers in organizations, working together to achieve sales targets.…