Don't settle only for CRM.

5 Reasons to marry CRM with Marketing Automation

Most organizations, small to large, have understood the importance of Customer Relationship Management (CRM) and have implemented it. However, the holistic customer experience suffers, as CRM only deals with Sales Qualified Leads (SQL). The stages before SQL, right from awareness to lead and nurturing those leads, are not part of the CRM scope. It remains…