Author Archives: Mark Kusionowicz

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5 things you must do before starting a marketing campaign

It can be all too easy for non-Marketers to imagine that generating leads is simply a matter of firing off a ‘marketing campaign’. Invariably anyone from the CEO of a start-up to a Sales VP in a major enterprise will answer the question “how do we get more sales?” with “we need to run a…

October 3, 2017 1 CommentArticles, Campaign as a Service, Marketing Campaigns, Marketing ExecutionBy Mark Kusionowicz

Is the time right for Marketing skill in the cloud?

The early months of a year always see our inboxes inundated with reports of the “top 10 trends of the year” type, and 2017 was no different. The world of B2B Marketing, we are being told, is undergoing massive change and undoubtedly you do need to be abreast of what this could mean for your…

September 13, 2017 Leave a commentCampaign as a Service, Marketing Campaigns, Marketing Execution, Marketing StrategyBy Mark Kusionowicz