Equip Channel Partners to sing the brand message

Are your Channel Partners, singing the same song? TCMA Series 2

The Asian Paints commercial on TV, hoardings and other advertising mediums, all had one consistent message: har ghar kuchch kehta hain. Translated, it means, ‘every home has a story to tell’. When Amul advertises, their brand message, ‘the taste of India’ is consistent across all mediums. Everything right from the font, the tone of the…

Through Channel Marketing Automation

Are your Channel Partners equipped to Market? TCMA Series 1

75% of world trade happens through channels. Through Channel marketing (TCM) is hence an accepted mode of marketing that helps principal organizations sell their products and services, whether it is selling software products or cars. For years now, channel partners have been an extended arm of marketers in organizations, working together to achieve sales targets.…