Equip Channel Partners to sing the brand message

Are your Channel Partners, singing the same song? TCMA Series 2

The Asian Paints commercial on TV, hoardings and other advertising mediums, all had one consistent message: har ghar kuchch kehta hain. Translated, it means, ‘every home has a story to tell’. When Amul advertises, their brand message, ‘the taste of India’ is consistent across all mediums. Everything right from the font, the tone of the…

Don't settle only for CRM.

5 Reasons to marry CRM with Marketing Automation

Most organizations, small to large, have understood the importance of Customer Relationship Management (CRM) and have implemented it. However, the holistic customer experience suffers, as CRM only deals with Sales Qualified Leads (SQL). The stages before SQL, right from awareness to lead and nurturing those leads, are not part of the CRM scope. It remains…

Through Channel Marketing Automation

Are your Channel Partners equipped to Market? TCMA Series 1

75% of world trade happens through channels. Through Channel marketing (TCM) is hence an accepted mode of marketing that helps principal organizations sell their products and services, whether it is selling software products or cars. For years now, channel partners have been an extended arm of marketers in organizations, working together to achieve sales targets.…

Lead Nurturing Stages

Six Effective Lead Nurturing Campaigns Techniques

As companies adopt inbound marketing as a way to generate more leads, the importance of having an effective lead nurturing strategy becomes very clear. In most cases only a relatively small percentage of your inbound leads will be ready to make an immediate purchase, leaving a majority of your inbound leads on the table. You…

Through Channel Marketing

Through Channel Marketing Automation: The next big opportunity?

  Monday morning, you have a meeting with the Sales team and not very happy about it, the constant conflict you have is about the lead pipeline and how the sales team is not receiving enough leads from Marketing. SEO/SEM doesn’t seem to give the same results and events are just too expensive. So what…