Equip Channel Partners to sing the brand message

Are your Channel Partners, singing the same song? TCMA Series 2

The Asian Paints commercial on TV, hoardings and other advertising mediums, all had one consistent message: har ghar kuchch kehta hain. Translated, it means, ‘every home has a story to tell’. When Amul advertises, their brand message, ‘the taste of India’ is consistent across all mediums. Everything right from the font, the tone of the…

Through Channel Marketing Automation By The Numbers

According to Forrester reports here are a list of numbers which showcase the growth potential of Through Channel Marketing Automation (TCMA): Forrester predicts the TCMA software market to grow to $1.18 billion by 2023, a CAGR of 25.2 percent. Another $1.3 billion will be generated in services at these firms. Thirty-five channel software vendors have…

Lead Nurturing Stages

Six Effective Lead Nurturing Campaigns Techniques

As companies adopt inbound marketing as a way to generate more leads, the importance of having an effective lead nurturing strategy becomes very clear. In most cases only a relatively small percentage of your inbound leads will be ready to make an immediate purchase, leaving a majority of your inbound leads on the table. You…

Through Channel Marketing

Through Channel Marketing Automation: The next big opportunity?

  Monday morning, you have a meeting with the Sales team and not very happy about it, the constant conflict you have is about the lead pipeline and how the sales team is not receiving enough leads from Marketing. SEO/SEM doesn’t seem to give the same results and events are just too expensive. So what…