Through Channel Marketing Automation By The Numbers

According to Forrester reports here are a list of numbers which showcase the growth potential of Through Channel Marketing Automation (TCMA): Forrester predicts the TCMA software market to grow to $1.18 billion by 2023, a CAGR of 25.2 percent. Another $1.3 billion will be generated in services at these firms. Thirty-five channel software vendors have…

Lead Nurturing Stages

Six Effective Lead Nurturing Campaigns Techniques

As companies adopt inbound marketing as a way to generate more leads, the importance of having an effective lead nurturing strategy becomes very clear. In most cases only a relatively small percentage of your inbound leads will be ready to make an immediate purchase, leaving a majority of your inbound leads on the table. You…

Through Channel Marketing

Through Channel Marketing Automation: The next big opportunity?

  Monday morning, you have a meeting with the Sales team and not very happy about it, the constant conflict you have is about the lead pipeline and how the sales team is not receiving enough leads from Marketing. SEO/SEM doesn’t seem to give the same results and events are just too expensive. So what…

Marketing Channels, Data, Technologies

Modern Marketing – A Jugglery !

As sun sets on the horizon and curtains fall on my busy schedule,  I realise that this has been another day attempting to find answers to those perennial marketing questions – How is the campaign performing? What are the new avenues to target customers? Is the messaging right? Are the vendors on track with their deliverables? Are metrics that we track really insightful? And yes, here comes another tool and technology that I need to understand and get trained.

The life of the modern marketer has become a continuous juggling spree, managing multiple aspects with adept physical and mental skill sets, while trying to remain sane in this dynamic, ever changing and confusing world. As we take time to make sense of our surroundings, things change. Are we as marketing human beings always in a catch-up mode? What are those key forces that are impacting the current marketing world? And how can we overcome the fears to tackle these forces?

Marketers' Life 2015

Key Findings of Marketing Survey: Modern Marketers’ Life!

Modern Marketing has evolved tremendously over the past decade. Increasing technologies, stakeholders, channels and data are putting enormous amount of pressure on the marketer. Augentia conducted a brief survey among marketing professionals to understand the various aspects that impact their working life. The profile of respondents was varied across countries, age groups, titles and industry…