The early months of a year always see our inboxes inundated with reports of the “top 10 trends of the year” type, and 2017 was no different. The world of B2B Marketing, we are being told, is undergoing massive change and undoubtedly you do need to be abreast of what this could mean for your…Details
White Paper: 12 B2B Campaigns Mapped To Buyer Journey Stages Your buyers are busy shopping. And you don’t even know! Over 57% of the purchase decisions are done even before they call your sales team. In this shifting landscape, an effective B2B marketing strategy aims to run consistent campaigns in tandem to buyer journey stages. Feed…Details
As sun sets on the horizon and curtains fall on my busy schedule, I realise that this has been another day attempting to find answers to those perennial marketing questions – How is the campaign performing? What are the new avenues to target customers? Is the messaging right? Are the vendors on track with their deliverables? Are metrics that we track really insightful? And yes, here comes another tool and technology that I need to understand and get trained.
The life of the modern marketer has become a continuous juggling spree, managing multiple aspects with adept physical and mental skill sets, while trying to remain sane in this dynamic, ever changing and confusing world. As we take time to make sense of our surroundings, things change. Are we as marketing human beings always in a catch-up mode? What are those key forces that are impacting the current marketing world? And how can we overcome the fears to tackle these forces?Details
Recently had this conversation with a marketing head of a leading enterprise. He confessed that their Marketing Automation (MA) licenses are grossly underutilized, and the worse is, it misfires like a loose canon. It is always the man behind the machine, and not just it. Reasons are many from strategy clarity, to skill levels, time…Details