As marketers, what are we afraid of? Will my campaign yield the desired results? Will the launch happen smoothly? Are we going in the right direction? Will the stakeholders like the content that we create – presentations, brochures, white papers? Is the content aligned to the overall messaging? And what should be the value proposition?…Details
Ability to choose is one of the significant gifts to mankind. Taking a decision based on the available information is a boon as well as bane. We consider ourselves fortunate if our decisions turn out to be good but many a time it is not so.
As marketers, how we wish to travel back in time so as to make a better choice – developed an alternative GTM strategy or executed a campaign differently.Details