Data-driven marketing is becoming the de facto standard; with over 74% of marketers* expect to increase budgets on data marketing. This statistic pops few critical questions to me as a marketer: (a) If our marketing plans are data-driven? and (b) How to write one? A deeper read of analyst reports reveals the areas where data-driven…Details
I am as good as the last quarter! Does this statement ring a bell? It is an often-repeated statement in corporate corridors. In general, the last quarter is referred to the results achieved in the last period. Whether you are a marketer, or a technology expert, or CXO, this statement applies invariably. Is your New…Details
As marketers, what are we afraid of? Will my campaign yield the desired results? Will the launch happen smoothly? Are we going in the right direction? Will the stakeholders like the content that we create – presentations, brochures, white papers? Is the content aligned to the overall messaging? And what should be the value proposition?…Details
Ability to choose is one of the significant gifts to mankind. Taking a decision based on the available information is a boon as well as bane. We consider ourselves fortunate if our decisions turn out to be good but many a time it is not so.
As marketers, how we wish to travel back in time so as to make a better choice – developed an alternative GTM strategy or executed a campaign differently.Details