Augentia redefines end to end marketing practice cycle in a dynamic manner and maps it to agile realities. We have deep domain expertise in the marketing areas that are of topmost concerns to marketers worldwide. Our marketing professionals, technologists, consultants & creative teams provide a strategic perspective, for the modern tech-savvy marketers.
Our Marketing Automation (MA) practice covers a whole gamut of services, across B2B / B2C / G2C / G2G domains
• Evaluation of right MA platform
• Implementing MA as per your needs
• On-job handholding to your marketers
• Campaign on-demand services
• Progressive adoption as your needs change
We are with you across the entire life-cycle of marketing automation adoption, and to enable buyer engagement!
Monitor the changing customer requirements and the moving competition landscape to strengthen your marketing efforts.
A set of secondary data points tracked periodically and triangulated with your sales force realities adds new dimensions to marketing analytics and insights. Our Virtual Marketing Center (VMC) is equipped to man your war rooms, analyze win-loss reports and refine the battle-cards to counter your competition, real time.
Identify areas, products, channels, and campaigns that gives maximum returns on marketing investments. Manage the growing size of marketing data, variety of formats and types that are fast paced from multiple sources.
Get equipped with the right marketing automation and analytics tools, platforms and the relevant domain expertise to analyze and gain insights. Establish ROMI models, organize data, perform periodic analysis & reporting to stakeholders in an automated way.
Write quick plans in an iterative and collaborative manner using our cloud based tools. Opportunity to forecast and estimate the risks strengthens your marketing plans.
Present your plans in an effective manner with
• Augentia StratArt, your strategy snapshot
• Augentia Marketing plan, GTM plans
• CXOs / Investor presentations
Define and articulate your marketing messages through Segmenting, Targeting and Positioning (STP) process that delivers:
• Effective messages
• Clear value propositions
• Key differentiators of your products and services
We have extensive experience in positioning and the more challenging re-positioning exercises.
Create & distribute valuable, relevant, and consistent content to attract and retain customers.
• Plan & execute content strategies
• Best practices in content planning
• Integrate content in marketing mix
• Content for marketing and sales collaterals Consistent content is key for integrated marketing and communication (IMC).
Co-create and record ideas with different techniques such as Bran-write, brainstorm, Eureka seeker, and the idea playground.
Process of innovation will be introduced to simulate & quantify financial projections resulting in validation of product/services concepts.
Take the steps that lead to product/ services success
• Robust business case
• Market Requirement Document (MRD)
• Clear Marketing mix
• Strong value propositions
• Templates to manage launch process
• Launch program management
Pricing your products right is a critical process in monetizing your products. Our expertise in simpler licensing, pricing models, and product roadmaps can be leveraged for your product success.
Awareness among your target audience on your unique proposition is key. We can assist in sales enablement, including training of licensing programs to sales persons.
With Augentia’s Campaign As A Service (CAAS) platform, plan your campaigns, track progress & manage course corrections using our cloud tools.
• Focus on Results
• Be Data Driven
• Get Advice to Action
Plan Your Campaign
Define and monitor your customers’ web journey and engage in apt digital strategies.
Augentia can develop multi-device websites, organize and conduct webinars & web events, optimize your search engine rankings (SEO) and build social communities (SMM). You can engage in eListening & track results on web analytics.
Activate your customer touch points. Define and track the customer satisfaction index (CSI).
Ensure your campaigns, channel programs, product user experience, support interactions– are mapped to your customer demographics and needs. Portray customer success stories and organize referral programs .